How to Increase Your Clients as a Makeup Artist(part 1)

I love my makeup artist; she is someone I rest every speck of my trust on. Fortunately for me, she’s a veteran in the industry—has been working for over a decade now. She always does an impeccable job glitzing me up for special events. How she has been able to amass such a huge clientele has always piqued my curiosity. So I probed into the matter and gleaned some very important pointers. So, whether you’re a Studio owner or a freelance makeup artist, you could make use of them.

Marketing Strategy

Your business plan doesn’t have to be a complicated one— just keep it simple.

Set aside a weekly or a monthly blueprint for your marketing pursuits. The following should be keystones to your planning:  a strategy to get new clients, to keep the existing ones, and to establish your brand.

A sales pitch

You need to have a portfolio that stands out. Branding starts from you, so have a personal pitch: keep it crisp, about a hundred words or less. Talk about yourself, your past experiences in the industry. And give a little information about your business and your working principles.

Logo

A logo is a must, and I’m not talking about those macabre kinds. You need to get a professional one done. It is one of the first impressions clients get from you; don’t let it disappoint.

A website

Just like the logo, a website needs to project a professional feel. With graphic designers everywhere, this should be an easy job.

Be sure to add your contact details and to link the site to your social media accounts. Have a detailed description of your skills and your price rate.

Other thing you need to consider

A contract form is very essential. I have touched upon this topic— clickhere.

You’ll also need a booking form. When booking clients, however, don’t take on more than what you can handle.

I’m just getting started; there are more pointers coming your way. Keep an eye out for part 2; in the mean time, please do share pointers you have.